Privacy Policy

About this Privacy Policy

This Privacy Policy describes how Profitable Guidance manages personal information collected through our website, forms, calculators, email communications, bookings, payments, coaching sessions and related services.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

Information we may collect

The types of personal information we collect depend on how you interact with Profitable Guidance.

Information may include:

• your name, email address and contact details;
• information you provide when completing forms, questionnaires, calculators or assessments;
• information about your employment, career, business interests, goals and lifestyle;
• financial information you voluntarily provide, such as income, expenses, financial commitments, savings or other information relevant to a planning or coaching exercise;
• booking and appointment information;
• transaction and payment information;
• communications between you and Profitable Guidance;
• information you provide during coaching or strategy sessions; and
• technical information associated with use of our website, such as browser, device, IP address, website activity and similar analytics information.

We aim to collect only information that is reasonably necessary for our business activities and services.

How we collect information

We generally collect personal information directly from you.

This may occur when you:

• use the Profitable Guidance website;
• complete the 9-5 Freedom Plan or another calculator, questionnaire or assessment;
• subscribe to receive emails or resources;
• purchase a product or service;
• book or participate in a Strategy Session;
• communicate with us by email or another communication method; or
• voluntarily provide information to us during coaching or other services.

We may also receive information through technology and service providers used to operate our website, payment systems, email communications, booking systems and other business functions.

Why we collect and use information

We may collect, hold and use personal information for purposes including:

• providing our calculators, tools and personalised educational results;
• providing coaching, education and strategic planning services;
• processing purchases and payments;
• managing appointments and bookings;
• communicating with you about products, services or resources you have requested;
• providing customer support;
• improving our website, products and services;
• maintaining business and transaction records;
• administering our business and complying with applicable legal obligations; and
• sending marketing communications where permitted by law.

Email and marketing communications

If you provide your email address or request a resource, we may communicate with you about the resource, your results, Profitable Guidance services and other content that may be relevant to you, where permitted by law.

You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in the email or by contacting us.

We may still send communications that are reasonably necessary to administer a purchase, booking or service you have requested.

Payments

Payments may be processed using third-party payment providers.

Profitable Guidance does not need to directly store your complete payment card details where payment information is processed by the relevant payment provider.

Payment providers may collect and process information in accordance with their own privacy policies and legal obligations.

Service providers and disclosure

We may use third-party service providers to help operate Profitable Guidance.

These may include providers of:

• website and hosting services;
• email and marketing systems;
• customer relationship management systems;
• appointment and scheduling systems;
• payment processing;
• cloud storage and document services;
• automation and integration services;
• analytics and website performance tools; and
• professional and administrative services.

Personal information may be disclosed to these providers where reasonably necessary for them to provide services to us.

We may also disclose information where required or authorised by law.

Overseas service providers

Some technology, cloud, payment, email, website, automation or other service providers used by Profitable Guidance may store or process information outside Australia.

The countries in which information is processed may vary depending on the service providers and infrastructure being used.

Where applicable, we take reasonable steps in relation to the handling of personal information by overseas recipients as required by Australian privacy law.

Storage and security

Personal information may be stored electronically using our business systems and third-party technology providers.

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Cookies and website analytics

Our website and third-party services may use cookies, pixels and similar technologies to operate website functionality, understand website usage, measure performance and support marketing activities.

You may be able to restrict or disable cookies through your browser settings. Doing so may affect the functionality of some parts of the website.

Retention of information

We may retain personal information for as long as reasonably necessary for the purposes for which it was collected, to provide our services, maintain appropriate business records and meet applicable legal obligations.

Where personal information is no longer required, we will take reasonable steps to delete, destroy or de-identify it where appropriate and subject to applicable legal requirements.

Privacy complaints

If you have a concern or complaint about how Profitable Guidance has handled your personal information, please contact us using the details below.

Please provide sufficient information for us to understand and investigate your concern. We will review your complaint and aim to respond within a reasonable period.

Where applicable, if you are not satisfied with our response, you may have the right to make a complaint to the Office of the Australian Information Commissioner.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technology or legal obligations.

The current version will be made available on the Profitable Guidance website.